Teens think Vice is almost as cool as People Magazine

One thousands teenagers were asked to rank brands by coolness [PDF]. YouTube and Netflix are the coolest. The Wall Street Journal and Vice are the least cool. Many are surprised by the latter, but it must be said, they aren't teenagers.

(If you're wondering why Chrome and other polo-shirted, khaki-shorted Googlebrands are cool, well, take a guess who commissioned and published the research.)