Wow! I want to see how this Halo Top ice cream story began and how it ends – more please! Here's a commercial that feels more like you're in the middle of a Terry Gilliam (Brazil Part 2) movie than an ice cream ad. According to Time magazine on August 3rd, "Earlier this week, Halo Top became the best-selling ice cream pint in the U.S., surpassing longtime popular brands like Ben & Jerry's and Haagen Dazs." When it comes to marketing, looks like scaring the bejeezus out of customers might be the way to go.
