IKEA's new Lurvig collection literally translates to "shaggy," which is appropriate because it's made just for pets.
The line includes scratching mats (that wrap around IKEA table legs), aesthetically-pleasing beds, and a variety of bowls, leashes, toys, and other pet care accoutrements. IKEA writes that it was created by "pet loving designers with support from trained veterinarians."
According to Mashable, the collection piloted in Japan, France, Canada, U.S and Portugal (Algarve) just this month. It will open up to the rest of the world in March 2018.
Some pooches in Japan are already enjoying pieces from the collection: https://www.instagram.com/p/BaEhHSUhAGM/ https://www.instagram.com/p/BaBvaPvlRJJ https://www.instagram.com/p/BaDLahChFZW
All items are affordable, ranging from 79 cents and up. One of the most expensive items is a cubed cat house that's reminiscent of an old-fashioned TV set. It costs $54.98. https://twitter.com/pwpmdsp/status/913750114925133824
The entire catalog is here.
