Nudging -- the idea that a well-designed "choice architecture" can help people make free choices that are better than the ones they would make without the nudge -- has a few well-publicized success stories: the cafeteria where frontloading veggies and other healthful options gets kids to choose carrots over pizza; and the employer-side deduction for retirement savings that gets employees to put aside a little more to retire on (this insight rates a Nobel-adjacent prize*!). (more…)
