Pabst Blue Ribbon 99-pack

During the holidays, cases of cheap American lager were available to Canadians which isn't exactly news but these weren't ordinary cases. These limited-edition mega-packs were full of 99 "canettes" of Pabst Blue Ribbon.

Canadian hipsters were able to purchase these special packs of PBR at Quebec's convenience store chain Couche-Tard.

And buy they did... https://www.instagram.com/p/Bc-voc9ASOS/ https://www.instagram.com/p/Bc_JoqlA2mC/

This isn't the first time a 99-pack of beer has been offered. You may remember that in 2014, Austin Beerworks in Austin, Texas offered one of its Peacemaker ale for $99. (Foodiggity)