During IKEA's annual conference today, the brand revealed the first official photos for the upcoming Markerad collection, which has been in the works for over a year and is aimed at millennials...The Markerad collection is due to hit stores in 2019. Other pieces in the range include slogan-covered rugs and Abloh's take on the IKEA Frakta bag.
In early May, HYPEBEAST shared this video of some of the other pieces in Abloh's collection for IKEA, including his slogan-covered rugs and that modified Frakta bag: https://youtu.be/oKG_hxXOJjc
My first thoughts on the rug: I kind of love it but it's not long enough. IKEA receipts are like a mile long. Maybe it should've been a hallway runner instead.
image via Dezeen