Unknown persons gamed Google's algorithm so that search results for "best toilet paper" returned photos of the Pakistan flag.
From BBC:
The results are believed to be the work of protesters acting in response to an attack in Indian-administered Kashmir that left at least 40 soldiers dead.
...
Now a Google search returns news stories about the link but anyone searching images for the "best toilet paper in the world" gets a page dominated by the green and white flag. Many of the images are from news stories about the connection. Others are screenshots of the critical social media posts that linked the flag to toilet paper.