Rebecca Tickle is a PhD student in the Faculty of Science at the University of Nottingham, explains what big data is. She uses a handy "Five Vees of Big Data Mnemonic" -- volume, velocity, variety, value, and veracity. She mentions that other people have come up with the "Seven Vees of Big Data Mnemonic" and even the "Ten Vees of Big Data Mnemonic."
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