A man in Mount Juliet, Tennessee, was confused when the Tire Discounters next to Taco Bell refused to honor an advertised deal, then bemused to learn that the deal was actually at Discount Tires—on the other side of the Taco Bell.
"What I experienced that day was crazy, funny, yet I'm still mad at the asshole who did this," adds Michael Gearlds.
Gearlds offers a simple but perfectly cromulent critique of the hotelier model of location competition, the principle of minimal differention, and their spread to other retail segments.
I wanted to see if the restaurant on the other side of the tire shop was a Chipotle, but according to Google Maps it's a Red Robin.
