Ohio State University files for a trademark on "THE"

"The Ohio State University" is apparently the full name of Ohio State, and to remind everyone of it, they're selling a line of clothing emblazoned with the stark word "THE," and so they've asked the US Patent and Trademark Office to give them the exclusive right to sell t-shirts, baseball hats and hats with the word "THE" on them. This is stupidly generic and unlikely to survive a challenge or even examination. Doesn't THE university have a law-school that could prevent this kind of public embarrassment?