Faber-Castell's been making pencils since 1761 and wants to show-not-tell you about them. Wordless cinematography and a epic soundtrack right out of Hollywood.
Producing 2.3 billion pencils a year and being in the business for over 257 years, Faber-Castell has a sound know-how of how quality pencils are made. Have a look behind the scenes of our manufacturing.
The beauty of this video is the tension between two irreconciable advertising concepts: "make the industrial process look handmade" vs "glorify the scale and power of the industrial process."
Previously
• Epic glove ad explains benefits of gloves
• Epic chains ad explains benefits of chains
