Issey Miyake's presentation at Paris Fashion Week featured dancers, skateboarders, and models wearing skin tone undergarments. Once the models walked into position, they were dressed by a mechanism descending from the air. Contrary to a viral tweet, the delivery mechanism was ropes and pulleys, not drones:
My heart skips a beat!
ISSEY MIYAKE Spring Summer 2020#IsseyMiyake #pfw #ss20 pic.twitter.com/d5mKWeHCup— :)))) (@AyuRichie) September 28, 2019
W Magazine discussed designing for virality earlier this month:
Simon Porte Jacquemus has a simple and savvy approach as a fashion designer: Will his clothes look good on social media? So far, it has served him well. It was, for instance, the reason he created La Bomba, a straw hat so massive it could shade a small village, for his spring 2018 show. “My team said, ‘Simon, no one is going to wear these huge hats, we’ll just make a few.’ We sold hundreds,” he notes. It is also why, for the same show, he shrunk down his Le Chiquito handbag to absurd (and adorable) doll-size proportions—a move that launched a thousand memes, and resulted in yet another success. “If it’s cute on Instagram, it will sell,” he explains. “That’s just the world we live in.”
