New York sues Juul

On her official Twitter account, New York Attorney General Letitia James today announced that NY is suing Juul.

“I filed a lawsuit against @JUULvapor,” AG James tweeted on Tuesday.

“JUUL has allegedly engaged in deceptive marketing practices targeting minors and misled consumers about both the nicotine content and safety of its products,” James continued.

“They've put countless New Yorkers at risk & we won't stand for it.”

BREAKING: I filed a lawsuit against @JUULvapor.

JUUL has allegedly engaged in deceptive marketing practices targeting minors and misled consumers about both the nicotine content and safety of its products.

They've put countless New Yorkers at risk & we won't stand for it. pic.twitter.com/szuU0M5e0n

— NY AG James (@NewYorkStateAG) November 19, 2019

We've written a lot about the nicotine vaping company's product and legal woes here at Boing Boing. Browse the archives.

And there's related reporting at the Los Angeles Times today on the sneaky chemistry.

NEW: The concept behind Juul’s highly addictive formula dates back 40 years — to RJ Reynolds, the maker of Camel cigarettes. This "CONFIDENTIAL" 1979 chemical exam —which includes Juul’s ingredient — was found in Juul's internal records. There's more. 1/ https://t.co/rkm74U9N09 pic.twitter.com/duwNVBqmJl

— Emily Baumgaertner (@Emily_Baum) November 19, 2019