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Tuesday 10 December 2019

Do It For State: epic domain name shakedown article

State Snaps is a send-in-your-photos party wheeze aimed at fratboys. Spread amorphously over various social media platforms, it's too sleazy to go mainstream but too successful to stay in one place. But the wannabe operators failed to register a key domain name, doitforstate.com, that reflects the viral motto "Do it for State!" associated with The Brand. So a domain squatter got it. Usually, a call to a lawyer comes next. Not these guys.

The gunman wore a baseball cap, had pantyhose pulled over his face, and sunglasses covered his eyes.

Deyo briefly raised his arms in surrender — then bolted into his bedroom. He slammed the door behind him and braced for impact. Moments later, the intruder kicked through the doorway and grabbed Deyo by the neck.

“Where’s your computer?” he demanded. According to Deyo’s courtroom testimony, he led the man across the hall and into his office with the gun now shoved into the small of his back. He sat down, the man opened up his MacBook Pro, and Deyo felt the gun move from his spine to the rear of his skull, the metal hard on his scalp.

“Okay, motherfucker,” Deyo recalled him saying. “GoDaddy.com.”

Why file a trademark and SLAPP your way to a domain name you want when you can just get a goon to force the squatter to turn it over at gunpoint? All time greatest domainer tip right here.



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