In the Aspen Institute's 1997 report on "Journalism and Society," PBS NewsHour co-founder Jim Lehrer, who died last week at 85-years-old, contributed the following wisdom:
I practice journalism in accordance with the following guidelines:
- Do nothing I cannot defend.
- Do not distort, lie, slant, or hype.
- Do not falsify facts or make up quotes.
- Cover, write, and present every story with the care I would want if the story were about me.
- Assume there is at least one other side or version to every story.
- Assume the viewer is as smart and caring and good a person as I am.
- Assume the same about all people on whom I report.
- Assume everyone is innocent until proven guilty.
- Assume personal lives are a private matter until a legitimate turn in the story mandates otherwise.
- Carefully separate opinion and analysis from straight news stories and clearly label them as such.
- Do not use anonymous sources or blind quotes except on rare and monumental occasions. No one should ever be allowed to attack another anonymously.
- Do not broadcast profanity or the end result of violence unless it is an integral and necessary part of the story and/or crucial to understanding the story.
- Acknowledge that objectivity may be impossible but fairness never is.
- Journalists who are reckless with facts and reputations should be disciplined by their employers.
- My viewers have a right to know what principles guide my work and the process I use in their practice.
- I am not in the entertainment business.
"Jim Lehrer’s Rules of Journalism" (Kottke)
