
BuzzFeed is to buy HuffPost, reports the Wall Street Journal, merging two of the most famous companies to emerge from the web 2.0 era of professionalized blogging. HuffPost was one of the various famous websites Verizon inherited when it bought AOL's corpse; it's not clear if the deal is worth any more than the songs paid for Tumblr, Mapquest, or Flickr. — Read the rest